Depth. Definition. Identity.

A dimensional
expression of your brand.

Give your business name a distinct presence. Channel letter signage combines individual letterforms with a considered approach to size, lighting, and placement.

Pink GLO Tanning storefront lettering on a stone façade.
Channel letter signs

Start with the visual result you want, then resolve the specifications that will create it. Letter size, finish, lighting, mounting, and the wall itself all belong in the conversation before a sign goes into production.

01

Front-lit letters

Illuminated faces make the letterforms themselves the focus.

02

Halo-lit letters

Rear illumination creates light around the letters on the mounting surface.

03

Combined lighting

Face and halo illumination can be considered where the design and site allow.

04

Mounting coordination

Review the intended attachment method, visible backing, electrical access, and wall conditions.

A practical starting point

Good specifications make a better sign.

A useful sign package records the approved appearance alongside its production and installation requirements. Blackline coordinates with the project’s specialists so these decisions are addressed before release.

  • Vector logo and brand colors, when available
  • Façade photos and proposed sign position
  • Desired daytime and nighttime appearance
  • Landlord criteria, site conditions, and project schedule
Use the quote checklist
Before we begin

A few good questions.

A better project starts with a clearer picture.

Ask about your project
What is the difference between face-lit and halo-lit letters?

Face-lit letters illuminate through their fronts. Halo-lit letters direct light behind them to create a glow against the mounting surface.

Are all dimensional letters illuminated?

No. Dimensional signage can also be non-illuminated. The right choice depends on the visual direction, property requirements, and the approved project scope.

Can you confirm the lighting in the photos?

The project photographs show daytime appearances. They do not by themselves verify the signs’ illumination systems or electrical specifications.

How is a channel letter sign priced?

The quote depends on the letterforms, dimensions, quantity, fabrication details, lighting, and installation conditions. Send the artwork and location details to start a project-specific quote.

Useful before you start

Channel letters or a cabinet sign?

Read the guide
Your next project

Let’s put your brand
on the building.

One location or a national rollout. Start with a conversation.

Let’s talk signage
Request a quote